TALENT BUSINESS AFFAIRS - CELEBRITY & INFLUENCER ENGAGEMENT
CELEBRITY & INFLUENCER ENGAGEMENT
For clients venturing into the complex process of engaging a celebrity or influencer to drive their ad campaign, The TEAM Companies will marshal experts to guide the process from ideation through to the contractual details, managing the payment schedule and assuring applicable union benefits contributions are made.
The Four Phases
Pre-Planning
A thorough review and understanding of the creative goals and scope of the project lays the groundwork for a successful collaboration.
- Product and scope of campaign
- Target audience and markets
- Image and messaging
- Special requirements
Research & Recommendations
Celebrity & influencer engagement experts will bring decades of experience, a well-connected network and analytical tools to the table and provide availabilities, fee structure information and other insight related to the celebrities on your wish list. Research is based on up-to-the-minute data and use of tools such as:
- E-poll research/E-Scores
- Q scores
- Nielsen ratings
- Social media influence
- Box office/tour sales
- Downloads/album sales
Marketing metrics, database and lifestyle profile inform the selection process and suggested fee structure.
Negotiations & Contracting
At this important phase in the process, celebrity engagement and negotiations experts will:
- Lead and manage the negotiations with the celebrity or influencer
- Draft and review all contracts with in-house legal counsel
- Explore and optimize value-added opportunities
Execution, Management & Payment
Once a celebrity is secured for an ad or campaign, experts continue to work with you to help manage the project throughout its lifecycle by:
- Acting as lead day-to-day project managers
- Ensuring all contractual obligations are met
- Providing key touch point reporting
- Issuing scheduled celebrity payments on behalf of the advertiser
- Making sure all applicable union contributions are made