The TEAM Companies know the requirements of each network’s Standards & Practices Department and understand the nuances that can impact whether your ad is cleared by a particular network or cable channel.
We analyze scripts and storyboards prior to submission to networks and highlight elements that might impede your project’s chances of being shown. Those elements include:
- Unsubstantiated claims about your product or service
- Statements that do not adhere to FCC regulations
- Phrases or words that might be deemed offensive by the network or cable channel
- Images, symbols or actions that might be deemed offensive, inciting or inappropriate by the network or cable channel
The TEAM Companies will provide alternatives to questionable content that aligns with your creative prior to submission to help expedite the review process.
How a script or storyboard is presented to a network or cable channel is crucial to how the content is interpreted. To minimize changes, The TEAM Companies clearly communicates the context of your concept and addresses concerns to greatly reduce the likelihood of rejection.
Standards and Practices departments require approval of the final version of an ad to assure it corresponds with the approved script. We make sure Master submissions are made in a timely manner and track the status of final approvals and obtain confirmations.